Clarify the story
Research, positioning and technical writing that make complicated things make sense.
STRATEGY · CREATIVE OPERATIONS · ACCESSIBILITY
Clarity, craft
& a little backbone.
I’m Jennifer Dent. I bring order to complicated work, tell stories people can actually understand and help good ideas find their feet.
Hamilton, Ontario · Open to meaningful opportunities
WHAT I BRING TO THE TABLE
Good work takes more
than a good idea.
Organize the work
Creative operations, project management and practical systems that keep good ideas moving.
Build for people
Accessible digital experiences, thoughtful teaching and content real humans can use.
SELECTED WORK
Proof, with context.
Strategy, systems and stories—each built around a real problem and the people who needed it solved.
TECHNICAL MARKETING · RESEARCH · AI GOVERNANCE
Making engineering expertise easier to find—and trust.
A research-led positioning project connecting real performance evidence, technical storytelling and the changing way B2B buyers make decisions.
See the writing behind itACCESSIBILITY · EDUCATION · DIGITAL EXPERIENCE
Making complex information easier to navigate.
Accessible web experiences, practical instructional design and technical writing shaped by years of teaching real people.
Read the writingWORDS THAT WORK
Good writing does
some heavy lifting.
A few ways I turn complicated subjects into something clear, useful and human.
STRATEGY & RESEARCH
Turning technical proof into a buyer-ready story
Competitive positioning, evidence review and practical recommendations for an engineering brand.
TECHNICAL EXPLANATION
How a screen reader makes the web navigable
An independent writing sample about the technology, structure and human experience behind accessible websites.
TEACHING & INSTRUCTION
Clear instructions for real people—not imaginary experts
Course materials and technical communication shaped by teaching project management, marketing and web development.
TOOLS CHANGE. JUDGMENT MATTERS.
AI can help.
I’m still accountable.
I use AI to explore, organize, compare and pressure-test ideas. Strategy, source checking, accessibility, voice and final decisions stay firmly in human hands.
Ask me how I workTHE LONGER STORY, SHORTENED
A winding road.
A consistent compass.
I’ve worked across design, technology, enterprise marketing, education and entrepreneurship. The settings changed; the instinct didn’t: understand the problem, champion the people involved and make the work better.
I’m Métis, Ontario-based, deeply committed to accessible and inclusive work, and more likely to roll up my sleeves than admire a problem from across the room.
01Design & web
02Enterprise operations
03Teaching & accessibility
04AI-enhanced strategy
READY WHEN YOU ARE
Have a complicated problem?
Those are my favourite.
If you need a thoughtful strategist, a practical operator or the person who spots the thing everyone else missed, we should talk.
Find me on LinkedIn